Design Week Portland v1.0

We designed the initial brand and website that kicked-off Design Week Portland. We continued to grow the online platform, but this first fun site is one of our favorites. With our huge custom sporty type, flat bright color and the exciting energy from a growing Portland creative community this was a fun project to be involved.

The city’s wealth of neon signs served as the initial inspiration for the brand typeface, and a sporty flair was brought in to highlight the friendly competitive side of the design community. To express playfulness, we added unexpected color changes within the website. Also, to unite a diverse range of events, motivating verbs set in the typeface were lit up, sprayed, constructed and displayed throughout the city.